Insights
Notes from the work.
Not a content-marketing programme. These are the things we had to work out to ship our own software. We wrote them down so the next person does not have to work them out twice.
- 01 automation · content
A publishing pipeline that runs before you wake up
What it takes to generate, translate, check and publish SEO content in twelve languages every morning without a person in the loop — and the gate that stops it embarrassing you.
- 02 architecture · offline-first
Offline-first is an architecture, not a feature
Most apps treat the network as present and degrade badly without it. Building the other way round changes your data model, your sync, and what you can promise a shopkeeper.
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